Blog
Straightforward tips on brand voice, content and marketing for growing companies. Written in plain English, like everything we do.
D2C
Someone taps through from an Instagram ad to your face serum. They like the look of it. Now they're on your product page, thumb hovering, with one question in their head: should I buy this? Your page has a few seconds to say yes. This checklist covers the product page best practices we use with D2C brands in skincare, jewellery and fitness, all in plain words you can put to use this week.
Hospitality
A guest finds your hotel on a big booking site. They like the photos. Then, before they pay, they open a new tab and look you up. That visit is your chance. If your own site is clear, friendly and easy to trust, they book with you. If it's vague, slow to answer their questions or full of brochure talk, they go back to the booking site and you pay the commission. This guide covers how to increase direct bookings by fixing the words on your website: your rooms, your policies, your prices and your reasons to book direct.
Health tech
Health tech writing has a tricky job. The same product page might be read by a worried patient late at night and by a busy clinician between appointments. The patient wants to know if this will help and if it's safe. The clinician wants to know what it does, what the evidence says and how it fits into their day. Get the words wrong and you lose both of them. This guide covers how to write for patients and clinicians at the same time, check every claim, avoid overpromising and agree who signs off before a page goes live.
Fintech
Money is personal. When people read about investing, banking or a loan, they are deciding whether to trust you with their pay, savings or debt. So if your page is full of jargon, or piled with tiny warnings they can't follow, they leave. This guide covers how to write about money in plain words: clear enough to understand, careful enough to stay honest, and friendly enough that people keep reading.
AI and SaaS
Your AI product is clever. Your team knows it, your investors know it, and your demo proves it. But can a stranger land on your homepage and say what it does after one look? If not, this guide is for you. It covers how to explain your AI product in one sentence, starting with what it does for the customer and leaving how it's built for later. You'll get a simple test, a fill-in-the-blanks line and a few before-and-after rewrites.
Case studies
You've got a customer who's happy with what you do. Maybe they told you on a call, or renewed without a second thought. That's a story worth telling. This guide covers how to write a customer case study that people read to the end: how to pick the right customer, what to ask them on a short call, and how to shape their story around the problem, the fix and the result, in their own words.
Funding news
So you've just closed a round. Congrats! Now you've got to tell people, and that's where a lot of founders get stuck. If you're wondering how to write a funding announcement that people read past the headline, this guide's for you. We'll cover the press release, the blog and LinkedIn post that goes with it, and the mistakes that make so many announcements sound the same.
Brand voice
Open your website. Now open your Instagram, your LinkedIn page and the last email you sent customers. Do they sound like the same company?
Working with us
If someone's quoted you for a content retainer, you've probably wondered what exactly you'd be paying for each month. Fair question. And the answer tends to get lost in vague proposals.
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